A comprehensive user-centered design philosophy and process across every stage of product development.

Craft a deep understanding of the user, context, and interaction design with the product and service.

Personas are patterns of insights across user types based on real users.

They are a reference to help make design decisions and keep the user at the center of the design process.

Journey Maps are timeline visualizations of using a product to help broad understanding.

They highlight issues & opportunities for key personas across different stages.

Interaction Design is designing how users will interact with products, environments, systems, and services.

It is architecting the flow of giving and receiving information in an experience.

Visual Design is applying the visual language that connects products to users.

Rules & syntax, design systems, and overall look-and-feel amplify the interaction design into full product design.

Usability test a product early to quickly validate ideas, and test later to establish benchmarks. Continuously probe uncertainty throughout the process.

This applies to any development format: paper, wireframes, mockups, prototypes, and live products.

A comprehensive user-centered design philosophy and process across every stage of product development.

Craft a deep understanding of the user, context, and interaction design with the product and service.

Usability test a product early to quickly validate ideas, and test later to establish benchmarks. Continuously probe uncertainty throughout the process.

This applies to any development format: paper, wireframes, mockups, prototypes, and live products.

Branding is the process of creating identity through consistent messaging and imagery to communicate what the product stands for and what users can expect.

The goal is to create a lasting positive impression on users and build product use loyalty.

Journey Maps are timeline visualizations of using a product to help broad understanding.

They highlight issues & opportunities for key personas across different stages.

Workshops are hands-on group sessions. They have many uses to spur design thinking and share knowledge.

Visioning, training, brainstorming, design sprints, project debriefs and more.

Usability test a product early to quickly validate ideas, and test later to establish benchmarks. Continuously probe uncertainty throughout the process.

This applies to any development format: paper, wireframes, mockups, prototypes, and live products.

Personas are patterns of insights across user types based on real users.

They are a reference to help make design decisions and keep the user at the center of the design process.

Journey Maps are timeline visualizations of using a product to help broad understanding.

They highlight issues & opportunities for key personas across different stages.

Contextual Inquiry is observing users in natural environments for overall insights on real product use.

It helps identify challenges beyond hyper-focused design & development.

Interaction Design is designing how users will interact with products, environments, systems, and services.

It is architecting the flow of giving and receiving information in an experience.

Personas are patterns of insights across user types based on real users.

They are a reference to help make design decisions and keep the user at the center of the design process.

Journey Maps are timeline visualizations of using a product to help broad understanding.

They highlight issues & opportunities for key personas across different stages.

A conceptual model is a simplified representation of relationships & hierarchy for a product or service.

It helps designers think of high level solutions and guide detailed design direction.

A conceptual model is a simplified representation of relationships & hierarchy for a product or service.

It helps designers think of high level solutions and guide detailed design direction.

Usability test a product early to quickly validate ideas, and test later to establish benchmarks. Continuously probe uncertainty throughout the process.

This applies to any development format: paper, wireframes, mockups, prototypes, and live products.

Rapid sampling of users for demographic and other information to help guide design & development.

Can be qualitative or quantitative, usually a sampling a relatively larger number of responses that can supplement more involved research.

User interviews are a qualitative UX method involving direct conversations with users. They are the baseline method for user research.

User interviews provide deep insights on user behaviors, values, motivations, and desires.

Contextual Inquiry is observing users in natural environments for overall insights on real product use.

It helps identify challenges beyond hyper-focused design & development.

Usability test a product early to quickly validate ideas, and test later to establish benchmarks. Continuously probe uncertainty throughout the process.

This applies to any development format: paper, wireframes, mockups, prototypes, and live products.

Workshops are hands-on group sessions. They have many uses to spur design thinking and share knowledge.

Visioning, training, brainstorming, design sprints, project debriefs and more.

Workshops are hands-on group sessions. They have many uses to spur design thinking and share knowledge.

Visioning, training, brainstorming, design sprints, project debriefs and more.

A time-constrained, structured process for rapid ideation and design with cross-functional groups to work on a specific problem or opportunity.

Typically conducted in 3-5 days to set a baseline for further user-centered design and development.

Visual Design is applying the visual language that connects products to users.

Rules & syntax, design systems, and overall look-and-feel amplify the interaction design into full product design.